In the last decade, the number of Asian-owned businesses in Texas has doubled. In the last decade, the Asian population in the DFW metroplex has skyrocketed, providing vast (albeit relatively untapped) economic opportunities for the region. With close to $500 billion dollars in purchasing power, Asian Americans are still the most affluent consumer group in the United States. Tapping into the Asian entrepreneurial spirit is therefore essential to making the North Texas region another major economic hub in Texas and the United States. The EXPO brings together individual consumers, Asian American suppliers, non-profit organizations, government agencies and major corporations under one roof for business-to-business matching opportunities.